Nathaniel Ru is definitely giving people something to think about. He has continued to get people to talk about the Sweetgreen salad chain that he has created. It has been very interesting to see how people have started to actually lineup in order to get access to healthy food. This may seem like something that is out of the norm, but the young generation is really embracing the delectable lunch items that come in the form of things like customized kale salads and warm bowls. No one can deny that Nathaniel Ru js staying innovative because he is bringing fresh food to the restaurant chain, and he is also experimenting with other things like the Sweetgreen Music Festival and cashless restaurants.
Very few restaurant chain entrepreneurs have been able to implement a successful music festival into part of their culture. Nathaniel Ru started small, but thousands of people are now aware of the Sweetgreen Music Festival, and this serves as great promotion for his business. Anyone that has never heard of his restaurant will have a chance to delight in the various items that are part of the Sweetgreen menu. It certainly is a great way to market this franchise, and it also a trendy culture of millennials that are please with the food options that Nathaniel Ru has brought to the table.
Nathaniel Ru has been able to provide a very unique environment by presenting an entire restaurant that was filled with menu items that were going to be fresh from the farm. This was the beginning of his innovative streak, but it certainly would not be the end. In time Nathaniel Ru would find that there would be other things like the cashless restaurant concept that he could endeavor into.
These are the type of things that keep people talking about the Sweetgreen franchise. There is always something trendy and innovative going on inside of this franchise. Nathaniel Ru has been able to appease venture capitalist in this way.
The fact that he has been able to keep people talking about this restaurant years after the initial conception is what has allowed him to build a successful chain. He has definitely done a lot to change the way that people see the concept of healthy restaurants. He has been willing to take the risks and bring forth a totally different restaurant environment that competes well against other chains.
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