Eduardo Sirotsky Melzer, eduardosirotskymelzer.com, known to his close business associates, friends, employees, and family members as Duda Melzer, is the principal executive of Grupo RBS. He is the founding partner and head of the business corporation RBS, a globally known multimedia communications firm situated in Brazil. He is the executive president of e.Bricks Digital and chief shareholder of the celebrated e.Bricks Ventures, a private equity firm that has expanded its operations on a global scale.
Duda Melzer has concentrated on excelling in academics and understating business principles. According to clicrbs.com, he pursued his undergrad level course in business administration at the PUCRS and graduated in 1998. Later on, he added an MBA from the esteemed Harvard University to his academic arsenal.
Duda initiated his career in the Brazilian franchising and financial sectors and went on to become the senior franchise officer at the Sweet Way. He engaged in several projects for Booz Allen & Hamilton, a premier consulting firm. In the U.S., Melzer was a senior staff at Delphi Corporation, serving in the capacity of senior analyst. He also managed the operations of a New York-headquartered media firm called Box Top Media.
Career path at Grupo RBS
Eduardo Sirotsky Melzer became part of the management team of Grupo RBS in 2004, following his appointment as the head of the domestic market division. In 2008, he joined the market and business development unit as the VP. The Board of Governance of Grupo RBS appointed Melzer as the executive VP in 2012. After two years, Melzer rose to the position of executive chair. On July 2012, Grupo RBS organized a ceremony in Porto Alegre and officially handed over the CEO position to Duda Melzer. After four years, he started serving as the board chair of Grupo RBS. Melzer has bagged several advertising accolades, including 2011 Coletiva.Net Award, Merit Award of 2015, and Cambridge Institute for Family Enterprise membership.