The retail industry has been evolving in recent years as the movement towards Online shopping has become a major part of the way business is completed by many companies in the U.S. and around the world. The TechStyle brand, which was once known as JustFab is an example of how Online retailing is now morphing onto Main Street with new stores being opened under the guidance of TechStyle’s Co-founder and Co-CEO Adam Goldenberg; among the many different brands that have been developed under the TechStyle banner it is the Fabletics subscription service that has grown to become one of the best performing brands for Adam Goldenberg’s company on cnbc.com.
The TechStyle brand shows just how technology has played a front and center role in the work of the company and Adam Goldenberg himself, which saw Adam Goldenberg sell his first Website at the age of just 15. In creating a successful technology career, Adam Goldenberg has continued to use technology to its full advantage in the development of TechStyle, including the testing of more than 30,000 digital ads and creating many different sales platforms for the range of Online based companies Adam Goldenberg heads.
The use of technology has been a major reason for the growth of the Fabletics brand that uses customer surveys and technological platforms that allow the correct garments and product choices to be made for each individual member using the service on either a regular or irregular basis. The development of physical locations has been an important aspect for the future as Adam Goldenberg is refusing to go down the popup store option often undertaken by startup companies moving from Online to brick and mortar retailing; Adam Goldenberg hopes to use technology at a high level in the development of the brick and mortar stores he and his partners are developing for the Fabletics brand on builtinla.com.