The world of publicity is a very competitive sector, especially in developed economies. In the Brazilian advertising industry, no other personality is as talented and highly prolific like Jose Henrique Borghi. Throughout the media sector in South America, he is famous for his charming and charismatic qualities. The vibrant nature of Mullen Lowe Brasil and the entire advertising industry in Brazil is due to the insights and forethoughts of Mr. Borghi. All the media campaigns in which he has been part of have had greater impact in Latin America and beyond
One very famous advert by Mullen Lowe that portrays children dressed like stuffed animals and singing sweet carols is very popular in the country. The rise of his fame in the Ad agency can be traced back to the days when he was a student. He decided to go into advertising after watching a theater performance of Castro Neves. In 1989 he graduated with honors from an academy for advertising, and he joined the Ogilvy Ad agency, The Company was soon competing with well-established companies and winning many accounts from big corporations
After working for sometimes he collaborated with Leo Burnet, and they founded their organization which was later named Mullen Lowe, and without funding from any external source, the company rapidly expanded to become a major player in the Brazilian media. It is interesting that instead of borrowing money for the startup, he used the money he had saved by selling coffee. They worked together with his partner for sometimes, and later they split up. Jose managed to steer the company to greater heights of success. He understands that for a company to succeed to must have something special to give to the customers. As the Chief Executive Officer of Lowe Mullen, he is now the advertiser for international companies like Globo, Unilever, Fiat, and the American Express.