Guilherme Paulus has worked in Brazil’s hotel and hospitality industry for close to five decades. He first joined the industry as a salesman for a tour and travel agency after quitting his job as a computer technician at IBM. His interactions with various local and international tourists while working in the industry inspired him to venture into entrepreneurship when he was 24 years old.
Partnering with a local state deputy, Mr. Paulus used the knowledge he had gathered about the unique opportunities in the sector to establish CVC in 1972. Adept at identifying problems and finding solutions, Guilherme Paulus became the company’s president, a position he holds to date. Over four decades later, he has become one of Brazil’s most influential businessman; an envious status that was recognized in 2017 when he was named the country’s Entrepreneur of the Year as well as Personality of the Year.
Using His Influence
Guilherme Paulus has used his growing influence within the country’s tourism industry and corporate sector in general to nurture the next generation of hoteliers and entrepreneurs. Through CVC, he has sponsored various education programs targeting children from low-income communities with the view of imparting in them the necessary hands-on skills on tourism. Mr. Paulus has also been at the forefront of financing various initiatives aimed at improving accessibility to health care services to children and youths in disadvantaged communities. For over a decade, he has lent his expertise to Brazil’s National Tourism of Council.
Transforming CVC into a Market Leader
When Guilherme Paulus co-founded CVC. It was a small tour and travel firm. The company has grown into a market leader under his leadership. Today, the agency boasts of a nationwide network of outlets and online vendors, an ever-growing employee base, and $5.2 billion in annual revenue. Guilherme Paulus is credited with the rapid growth and strategic marketing position of the company including the implementation of an expansion plan aimed at opening 100 outlets annually all across Brazil. The growth of CVC encouraged Mr. Paulus to try his hands in other ventures. In 1995, he established GJP Hotels & Resorts and successfully transformed it into a leading hotel chain. He also ventured in the air transport business in 2006 by purchasing Webjet. By 2011, Webjet had grown into one of the industry leaders which led to its sale to GOL.