The retail industry has been evolving in recent years as the movement towards Online shopping has become a major part of the way business is completed by many companies in the U.S. and around the world. The TechStyle brand, which was once known as JustFab is an example of how Online retailing is now morphing onto Main Street with new stores being opened under the guidance of TechStyle’s Co-founder and Co-CEO Adam Goldenberg; among the many different brands that have been developed under the TechStyle banner it is the Fabletics subscription service that has grown to become one of the best performing brands for Adam Goldenberg’s company on cnbc.com.
The TechStyle brand shows just how technology has played a front and center role in the work of the company and Adam Goldenberg himself, which saw Adam Goldenberg sell his first Website at the age of just 15. In creating a successful technology career, Adam Goldenberg has continued to use technology to its full advantage in the development of TechStyle, including the testing of more than 30,000 digital ads and creating many different sales platforms for the range of Online based companies Adam Goldenberg heads.
Fabletics has become a major rival to the top industry leader of Amazon in terms of Online retailing that has seen this subscription based service go so far as to develop its own physical locations across the U.S. The use of technology has been a major reason for the growth of the Fabletics brand that uses customer surveys and technological platforms that allow the correct garments and product choices to be made for each individual member using the service on either a regular or irregular basis. The development of physical locations has been an important aspect for the future as Adam Goldenberg is refusing to go down the popup store option often undertaken by startup companies moving from Online to brick and mortar retailing; Adam Goldenberg hopes to use technology at a high level in the development of the brick and mortar stores he and his partners are developing for the Fabletics brand on builtinla.com.
Read more: Video: JustFab’s CEO on what it’s like to be a unicorn | VatorNews
Eduardo Sirotsky Melzer, eduardosirotskymelzer.com, known to his close business associates, friends, employees, and family members as Duda Melzer, is the principal executive of Grupo RBS. He is the founding partner and head of the business corporation RBS, a globally known multimedia communications firm situated in Brazil. He is the executive president of e.Bricks Digital and chief shareholder of the celebrated e.Bricks Ventures, a private equity firm that has expanded its operations on a global scale.
Duda Melzer has concentrated on excelling in academics and understating business principles. According to clicrbs.com, he pursued his undergrad level course in business administration at the PUCRS and graduated in 1998. Later on, he added an MBA from the esteemed Harvard University to his academic arsenal.
Duda initiated his career in the Brazilian franchising and financial sectors and went on to become the senior franchise officer at the Sweet Way. He engaged in several projects for Booz Allen & Hamilton, a premier consulting firm. In the U.S., Melzer was a senior staff at Delphi Corporation, serving in the capacity of senior analyst. He also managed the operations of a New York-headquartered media firm called Box Top Media.
Career path at Grupo RBS
Eduardo Sirotsky Melzer became part of the management team of Grupo RBS in 2004, following his appointment as the head of the domestic market division. In 2008, he joined the market and business development unit as the VP. The Board of Governance of Grupo RBS appointed Melzer as the executive VP in 2012. After two years, Melzer rose to the position of executive chair. On July 2012, Grupo RBS organized a ceremony in Porto Alegre and officially handed over the CEO position to Duda Melzer. After four years, he started serving as the board chair of Grupo RBS. Melzer has bagged several advertising accolades, including 2011 Coletiva.Net Award, Merit Award of 2015, and Cambridge Institute for Family Enterprise membership.