Since Fabletics first started, they only offered clothes that were available to purchase on their site. They wanted to make sure that they were doing what they could to make things better for their customers and chose to ensure that it was going to be something that was very easy for them to shop. Doing it all on their site and offering a subscription service was the easiest way to do this and was something that they needed to make sure that they were doing to ensure that things were going to work the best for all of their customers. They knew that the right way to do things was to eventually branch out and that is what they are currently doing.
The branching out that they are going to do all comes from the sales that they are going to transfer to Amazon. This is something that they want to make sure is going to work for them and that they are going to be able to get the most out of. While selling their clothes on Amazon, they are prepared to show people what they can do. For example, by selling their clothes on Amazon, they can get more out of the process and get clothes to women more quickly.
Kate Hudson, who is heading up the company, wants to make sure that women know that they should still take the style quiz to figure out what is going to work for them in the best way possible. This is something that they need to do to figure out which clothes are going to be the best and work the best for them. It is also something that will be great for anyone who wants to try something new. The style quiz will help with the reverse showroom aspect of shopping for clothes and getting what you can out of it.
For all of the different things that Fabletics has started to do, they are going to see a huge surge in the type of customers that they get. They may want to make sure that they are selling their clothes to some of the best outlets possible and that means that they will need to make sure that they are getting what they can out of it. It will allow them the chance to do more with what they have available to them in different situations that they are in.
Fabletics equals an amazing story about a company going far in the world of exercise gear and online business. With Kate Hudson at the helm, Fabletics has made it easy for women to get active wear that not only feels good, it also looks good.
Using the reserve showroom technique, Fabletics has gone further than anyone had imagined by making the online shopping experience a friendly and easy one. Those who want to shop from Fabletics sign up to a monthly subscription and are then able to get fabulous deals on fabulous workout clothes. While they can by in-store, most customers trust and rely on the online option for their fix of some of the best athletic gear available today.
Kate Hudson loves what Fabletics is about. She is proud to stand behind a brand that offers affordability, options, and quality to its customers. The company even hit a hiccup at the beginning but made the smart move of holding back on launching, in order to provide quality to customers, because after all quality is what they wanted to be about.
One of the things that has made Fabletics reach success is that they pay attention to what their members want. While many companies may just put items out on the market and hope for the best, Fabletics and Kate Hudson are all about what works for the women wearing the clothing. Something that makes this possible is how much the company pays attention to data and information about their customers.
Amazon used to hold the torch for being one of the best online places to shop for clothing, but Fabletics has certainly been giving them a run for their money in recent years—and with good reason. The world of women needed more reliable active wear for their active lifestyles.
The company even provides a lifestyle quiz for customers so that they can get the perfect outfit for them and their needs. Instead of a yogi choosing pants that are better suited for the gym, after taking the quiz they are presented with a variety of options that will work for what they like to do. Would you like to know which active gear would work best for you? You can always take it to find out. From gym pants to clothes for running, there is something for every active lady at the Fabletics store.
Amazon has been making it clear for many years that they are the leader in online clothing sales, and the fact that they are pulling in 20 percent of the sales is a great indication they aren’t too worried about the competition in that crowded niche. It is one thing to be confident, it is another to ignore the obvious, and that being Kate Hudson’s Fabletics has been quickly closing the gab between them and Amazon in the last few years. Over the last three years, Kate Hudson’s Fabletics has pulled in over $250 million in sales of her women’s workout apparel.
Hudson says she can credit the success of her athleisure brand to reverse-showrooming and her diverse membership program. Looking at the way things run down at the Fabletics stores in the mall, we see women literally lining up just to have the chance to try on some of the workout apparel, do a little window-shopping, or take part in the Lifestyle Quiz. There is no pressure from any sales associates here trying to make commissions, just women who are loving the pampering experience and really taking advantage of the fact they can really do what they love to do, and that is simply shop.
How does Kate Hudson’s Fabletics make so many millions in that type of relaxed atmosphere? The answer is in the e-commerce store, where members of Fabletics log into the site and find all those items they had tried on waiting for them in their online profile. The advantage here is there is no worry about anything fitting when these women are shopping online. Whether they are looking for the latest in workout apparel or shopping the coolest styles in active-wear, everything fits perfectly so these women start loading up their shopping carts online.
Kate Hudson’s Fabletics is poised to give Amazon a real run for the money. Included with the membership, women get free shipping for their online orders, a personal shopping assistant, and discounts on select clothing styles. The entire buying process is all about being pampered, and women are really connecting with the whole process. Not only do they look great wearing this high-quality active-wear, but they get low pricing and even help from their own shopping assistant. If Amazon is not careful or not paying close attention, we may have a new queen on top of the e-commerce apparel niche soon.